An Interconnected Model
Our business model isn't one you run across every day. It's a highly disciplined but freethinking fusion of strategic and creative capabilities. We combine real-world expertise with wide-eyed possibilities to solve complex problems and build winning brands. It's our mission to stay one step ahead of our clients' greatest challenges to meet their ever-growing needs.
A Fresh Approach
Rick Sterling and Michael Rice wanted to create an agency hybrid that could offer everything from strategy to creativity before the word "integrated" even existed. Growing brands and businesses with disciplined yet unconventional thinking combined with an entrepreneurial tenacity and resourcefulness has always defined SRG and still does today.
A Different Purpose
SRG began as a bit of a social experiment. Rick and Michael believed the ultimate professional and life experience was to practice disruptive brand growth at the highest level while developing a greater sense of personal and social growth at the same time. From day one, SRG has been dedicated to an unwavering set of beliefs, and to this day, we measure ourselves by them.
- Social Value
Our future is strongly influenced by the quality of our work. Clients will only return to SRG if they feel our work has been done in an excellent fashion with reasonable value.
Excellence is defined as work that exceeds a client’s objectives, provides creative solutions to their business problems, and leads to new business for the client.
The quality of our work will be strongly governed by the imagination and innovation we apply to client problems. To succeed, we must commit ourselves to creative excellence.
That includes doing the homework that positions us to provide strategically correct creative, devoting the time and effort to develop exceptionally creative products, refusing to accept only adequate ideas out of expediency, and tapping a broad range of resources with demonstrated creative talents. We will study the art and science of creativity and train ourselves in the techniques that expand these skills.
SRG will flourish in proportion to its professional expertise. As an organization committed to excellence, it is essential that we are at the forefront of knowledge and methodology that directly relates to our business.
There is an obligation toward aggressive, ongoing education of all members of SRG.
SRG will operate on only the highest levels of ethics. We will do what we say and say what we mean. No legal or ethical improprieties will be tolerated among SRG employees, suppliers, or clients.
All personal interaction among employees, suppliers, and clients will be of the highest order. SRG employees will respect and treat fairly all individuals and will insist upon similar treatment for themselves.
SRG will maintain a healthy, balanced outlook on life. We will work hard and do excellent work. But we will also work hard at maintaining a sense of humor and a lifestyle that allows success and happiness outside of work.
Every employee has a responsibility to help make SRG successful–financially, socially, and organizationally. Each employee should always look for opportunities to improve the quality of our work and the condition of our work environment. To feel and act any less responsibly will certainly fail our clients—and ourselves.
A Special Place
The secret is out. Boulder isn't just a city that you fly over between NY and LA. It's renowned as an entrepreneurial hotbed, a foodie's paradise, a cradle of creative thinking, a paragon of healthy living, and one of the most naturally beautiful and inspiring spots on Earth. Always at or near the top of the list of America's most educated, spiritually diverse, fittest, and foodiest cities, it's no wonder we love coming to work every day.
Find Us Here
You'll find our headquarters in the heart of downtown Boulder, which makes it a great place to stop by and say, "Hello" in between a hike and a happy hour.