ideas with life
How do you qualify an idea with life? Well, for us there are some tangible litmus tests; does the idea evoke emotion? Does it create affinity and ultimately change behavior? If it doesn't then it's back to the drawing board. Ultimately we value and strive to create ideas that make a real difference for brands, businesses and the world around us.
What we do
From sustaining line extensions to disruptive market innovation, SRG has created successful new products in dozens of categories and channels. Our ideas are insights-driven and tangible, the result of an agile, collaborative process that utilizes the latest digital technology, SRG WhiteSpace, and prototyping capabilities. Our recent new product innovation launches include work for Frito-Lay, Hershey, Starbucks, Kibbles N’ Bits, Qdoba, Annie’s, Kashi, Snap On, Unilever, Quaker, and Sabra.
Case Study: Starbucks
SRG’s vision for a brand, grounded in LifeForces/LifeDrivers, creates a unique place in consumers’ hearts and minds with an emotive, tangible brand expression for today and a long-lasting, inspirational brand promise for tomorrow. We have created inspiring brand visions and positioning for DiGiorno, Wal-Mart, Schick, Bridgestone, Spalding, Dave’s Killer Bread, International Delight, Eli Lilly, Home Instead, Zone Perfect, and Sleep Number.
Case Study: Fruitocracy
We are a full service boutique agency with complete online and offline capabilities. Our work is disruptive, shifting consumer behavior and creating impact while at the same time unifying communities and winning the hearts of our consumers and clients alike. SRG was recently recognized by Ad Age as one of America’s top small agencies. Some advertising clients include: Qdoba, Wendy’s, California Almonds, Werthers, Tervis, and Children’s Hospital of Colorado.
Case Study: Daisy
We believe that design is the link between business strategy and brand communications. Whether through product design, brand identity, packaging, or environmental design, it is core to building a differentiated experience and distinctive personality. Our recent design successes include work for Pizza Cucinova, Wendy’s, PUR, WaterPik, Tervis, Rudi’s, and Zone Perfect.
Case Study: Sbarro
Great ideas begin with great insights, which is why we have developed powerful qualitative and quantitative tools and methods to uncover new opportunities. We go beyond focus groups into stores, homes, and lives to lay the foundation for all of our work. And our experienced team turns quantitative data into actionable insights. Our insights team has generated unique white space opportunities for Quaker, PepsiCo, Nestle, Hillshire Farm, and Fruit of the Loom.
Case Study: Kashi
Start-ups want to get big and big brands want to get bigger. We leverage advanced analytics and futures scenario planning to create inspiring brand roadmaps and winning growth strategies.
We have produced business-driving strategies for Atkin’s, Bolthouse, Energizer, Schwan’s, Wholesome Sweeteners, and Bayer.
Case Study: Annie's
How we do it
We bring ideas to life early and often. From playing to pressure testing, we challenge assumptions and remove barriers through prototyping.
Our deep understanding of global markets and consumers is continually being enhanced. We forge powerful relationships with entrepreneurs
and innovators who are inspiring the world. We feed and feed off creative energy.
Experience Design Center
Experience design is central in our approach to brand innovation. This 14,000-square-foot facility is dedicated to the creating, testing,
and manifesting of all that we do. It's a multifunction space that creates opportunities for creative collisions across the company.
Our home includes an expansive commercial test kitchen. We have trained chefs on staff and the well-established SRG Culinary Council, comprised of 175 experts and food celebrities from around the world. Our partnership with Fresca Foods streamlines the journey from idea
to in-market through pilot, plan, and full commercialization.
SRG views the world through the twin lenses of society and culture. We leverage worldwide coverage and the local-market expertise to deliver deep insights, to understand what connects people, to discover big opportunities, and to implement programs on a global scale.
Unreasonable at SRG
The HQ of the Unreasonable Institute is located within our walls. This inspired, youthful organization unites fledgling entrepreneurs, world-class mentors, and the investment community to tackle the world's greatest challenges. We've served as mentors and active contributors to some of their most audacious initiatives.