Express Yourself

Dole and SRG recently partnered to relaunch Dole’s fruit pouch offering with a powerful positioning strategy, original name, and impactful packaging design created with Gen Z tweens and their moms in mind. The Fruitocracy sub-brand enables Dole to empower tweens to be and express themselves with the functional benefits of all-natural non-GMO fruit, so that true flavor always shines through. Fruitocracy is currently being launched in stores nationwide.

Fruitocracy logo Fruitocracy box and pouch designs Fruitocracy brand expressions Fruitocracy box designs

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