Women Get Prostate Cancer Too
ProCure Proton Therapy Centers has a proven and highly advanced technology for treating cancer, particularly prostate cancer. The challenge was, not many people knew about it or the efficacy of such a treatment. The technology is non-invasive and produces significantly few side effects, enabling patients to maintain a fairly normal quality of life throughout their treatment. So what’s the problem you might ask? Well, turns out ProCure was delivering this great news to the wrong people. SRG uncovered an important insight; men diagnosed with prostate cancer aren’t the ones doing the research on treatment options, it’s their spouses and significant others. That voila moment led to a campaign that resonated with patients and their partners in a big way. The “women get prostate cancer too” messaging has helped ProCure Centers around the country exceed their new patient target goals by more than 20% system-wide.