Be a fan
Even when you can't be
Our insight was simple: people bought the smart cup because they were a fan and then fell in love with it because it was Tervis. What happened next was simply celebrating that fan and the ultimate fan cup with the Be a Fan campaign that rolled out in print, web, and video across publications such as ESPN the Magazine, US Weekly, Real Simple, CBSsports.com, and the Gawker Network. The campaign told a story about times in life where expressing such high-level fanaticism is, well, frowned upon. But with Tervis—and the over 1,000 designs they offer—you can go on being that fan, even when you can't be.