The 9th Wonder
No longer fixated on just defending potatoes from low-carb crusaders, it was time for the U.S. Potato Board to start celebrating just how amazing potatoes can be. As a beloved staple in virtually every cuisine across the globe, they’re an easily accessed gateway to a delicious world of culinary wonders. With this is mind, and with key partners like the Food Network, we created the 9th Wonder of the World campaign to give potatoes all the bravado they rightly deserve.