Shepherding homegrown
goodness to new green pastures

Using foresight, category analytics, and our culinary expertise, SRG proposed that natural consumers were buying increasing amounts of snacks and frozen foods, but were leaving the natural channel to get them. We have worked with Annie’s across a broad spectrum of strategy, innovation, research, and brand positioning projects spanning more than 8 years to create, validate, and implement an expansive, cross-category range of new products. Using deep data-driven analysis, we demonstrated that natural channel retailers were not getting their fair share of these enormous consumer categories. The partnership between SRG and Annie's has led to the rich variety of natural versions of beloved products we find today.

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