More Than Just a Pizza Place

When CiCi’s Pizza opened in 1985, it was more than just a pizza place, it was a community staple where anyone could walk in the door and enjoy amazing food made just to their liking and get story-worthy service at an unbelievable price. As the concept expanded and ownership changed hands from its original founders to private equity groups, CiCi’s lost its way, cutting costs at every corner, eventually resulting in a brand with very little consumer equity other than offering “cheap” pizza.

CiCi’s worked with SRG to revive the 30-year-old brand by creating a new brand vision, brand identity, and restaurant design that would not only get the restaurant back to its core roots, but make it even better.

Cicis before and after logos Cicis uniforms Cicis: Be Unconventional Cicis cup designs
Cicis pizza box design
Cicis interior