In the Queso Cage Match,
First, we helped Qdoba, the unquestioned king of queso, develop some bold new queso flavors, then we set out to let the world know, and boy did they respond. We created distinct personalities for the two quesos and pitted them against one another. Millenials, our core target, unleashed an outpouring of hashtags, posts, and selfies—all declaring their passion over the new Diablo and Verde quesos. More importantly, the social media queso love fest resulted in a 14% sales increase in the first week alone. Visit Qdoba to see which came out on top.