Spirit of 17th Avenue

Sbarro was on a downward trajectory as its brand perceptions and traffic in malls were declining at a steady pace. To reverse these trends, Sbarro hired SRG to help reposition itself as a leader in sliced pizza, not only in the food court, but also outside the mall. The redesign ignited sales and in 2015, same-store sales at Sbarro’s U.S. company-owned restaurants were up 3% and overall global sales increased by 3% to around $500 million.

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