Creating A Cure For Scary

Falling down is part of growing up. Most kids are not afraid of getting hurt, but when getting better involves going to the hospital, it can be a different story. Increased competition and a belief among parents that lower-acuity situations don’t require the world’s best were the drivers behind the campaign. SRG’s key insight: It’s not just the result of Children’s Colorado exceptional care, it’s how they treat a child before any cast or stitch that makes all the difference. We believe if a child experiences trauma in treatment, it can contribute to fear during play. The campaign is working. We’ve seen convincing evidence that parents are increasingly willing to drive five minutes past the nearest urgent care facility to the one that makes it easier to let kids be kids.