Bringing Beauty Forward

When Galderma, part of Nestle Skin Health division, acquired new three new brands in the aesthetics and correctives market, they contacted SRG to create new positioning for each one on a global basis. After talking to consumers and HCPs in many countries around the world to understand why women use these products to help their appearance and the emotional impact it has on their lives, we crafted a series of concepts to help differentiate their toxin and filler brands (Dysport, Restylane and Sculptra) versus the competition. After testing in the U.S., Brazil, France, U.K., Brazil, South Korea, China and Australia, we determined the right strategy to implement on a global basis which is no small task given how differently women view beauty and their appearance in various parts of the world!