Client:
Bright Vines
- Consumer Insights
- Culinary Trends & Mapping
- Brand Positioning
- Brand Architecture
- Brand Strategy
- Brand Design
- Packaging Design
Bright Vines
When you think of grapes, innovation isn’t usually the first word that comes to mind. But for SRG and the creation of Bright Vines™, that’s exactly where we started.
SRG partnered with agricultural investors and growers to launch a complete table grape renaissance. Introducing Bright Vines. A completely new wow-worthy grape experience that invites consumers to take a walk on the sensorial wild side. With bold flavors and funky shapes, SRG created a strategy and design for Bright Vines that brought life and energy to a category that currently stops at red, green, and black. Bright Vines launched in late summer 2018, reinventing how the world grapes.
