Truly Grass Fed

Truly Grass Fed is a brand that is unwavering in its ways, driven by its values to do things differently. To make cheese and butter differently. And, of course, deliciously.

So, when it came time to create a new campaign for its cheese and butter, we leaned into these values and transformed Truly Grass Fed from a brand into a point of view. A way of life. One that we quickly realized a lot of our audience was already living. We took this insight and ran—to Kilkenny, Ireland, to be exact. And we created a campaign that highlights unique individuals and how everything that goes into Truly Grass Fed’s world doesn’t just make high-quality dairy. It doesn’t just pair well with food. No. It pairs well with you. And all that you do. Because your values are Truly Grass Fed’s values. And every occasion should be truly different. Truly Grass Fed.