Some of our work.

Advertising

We are a fully integrated advertising agency, creating work across all channels for national and international brands. Our creative philosophy promotes disruptive work that is mined for relatable social truths, endearing brands to consumers, creating devotees and advocates, and ultimately making brands famous. SRG was recently recognized by Ad Age as one of America’s top small agencies.

Read more about our proprietary models:
LifeDrivers & LifeForces
Life Lens

Design

Our integrated approach to brand strategy and design starts with a deep understanding of the consumer, which serves as the strategic foundation for creative work. If strategy seeks to connect with the ideals in consumers’ minds, design seeks to win their hearts through something they can feel. This resonant connection sparks consumers to engage with brands in a powerful and meaningful way. From brand identity to packaging to environments, we create craveable brand experiences that inspire desire, incite purchase, and instill loyalty.

Read more about our proprietary models:
Brand Consciousness®
LifeDrivers & LifeForces

Innovation

Our approach to innovation is born of curiosity and an insatiable drive for discovery. We seek to uncover deep human truths, tensions, and jobs to ground the process, and then imagine multiple solutions in iterative and collaborative ideation. And by bringing innovation to life in our kitchens and studios, not only do we continuously learn, but we deliver stronger, more successful ideas and innovation that performs in the market.

Read more about our proprietary models:
Brand Consciousness®
LifeDrivers & LifeForces
Life Lens

Insights & Strategy

Uncovering meaningful insights requires a deep understanding of consumer values, psychology, and behavior. We go beyond focus groups—into stores, homes, and lives to lay the foundation for our work. Then, our experienced team integrates advanced analytics, consumer understanding, and deep foresight to deliver actionable insights and future scenario planning that create inspiring brand road maps and winning growth strategies.

Read more about our proprietary models:
Brand Consciousness®
LifeDrivers & LifeForces
Life Lens

Client: Brewers Association

Client: Cinnabon

Client: Potatoes USA

Client: Freddy's Frozen Custard & Steakburgers

Client: American Wool

Client: Jack In The Box

Client: Brewers Association

Client: Starbucks

Client: Dole

Client: Schlotzsky's

Client: Veggie-Go's

Client: Truly Grass Fed

Client: Almond Board of California

Client: Maxwell House

Client: So Delicious Dairy Free

Client: Wendy's

Client: Bright Vines

Client: Daisy Cottage Cheese

Client: Avocados from Mexico